My website session views were up 173% for December and the average session duration was up 251% 🙌🏼
I didn't do any Search engine optimisation (SEO) 'work' per say and personally I think that most SEO that people do makes next to no difference.
What I did do was:
Add 50+ blog posts with relevant tagging from prior social media posts from 2020-22 (still got another 1.5 yrs to go and am almost angry at how consistently I did post when I look at how much more I have to go haha).
Checked and updated where need be all my links shared on social media platforms.
Did a few post shares about my site update and referring to my website page where they can click through to blog posts, services etc.
So many are after a quick fix with SEO (which essentially dictates your website ranking when someone searches google for keywords relevant to what you/your website has) but in my experience, the most meaty ways to increase visitors, viewings and ranking is simply:
Have LOTS of value rich content by copying and pasting all your great social posts across and adding relevant keywords in the form of tagging. Hence why I'm currently doing this. This adds longevity to your content too. Posts on social media (with the exception of Pinterest) have a lifetime often less than 24 hrs before dropping off feeds unless there's ongoing engagement. Posts on your website or Pinterest can be easily searched and viewed yrs down the track so make sure your call to action on those is evergreen too.
Be on the ball with having your website link in all your online profiles and share your links whenever you do press/PR.
Always use your OWN website links and not Linktr.ee etc. Build a page like this on your own website e.g. see www.jessicaxolewis.co/links. That way, every time someone clicks on it, YOU get the traffic and not a third party. Plus you can brand it and have social icons without having to pay a monthly fee.
And speed/mobile optimisation - so don't add 1M videos and whenever you're editing your site, check the mobile viewing too.
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